How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines

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September 3, 2019   What Every Retailer Should Know About Influencer Marketing by Yuval Ben-Itzhak For retailers that need to increase brand awareness on social media, the use of influencers is no longer just another option. It’s essential. Influencer marketing is projected to become a $5 billion to $10 billion market by 2020. That’s because when retailers and influencers team up, they create a more authentic connection with their target…   10 Steps to Creating a CX Practice in Your Organization by Kevin Metz I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…   Sponsored by Oracle Email Marketing Myths: What ISPs Don’t Tell You Email marketing campaigns are only effective when messages reach inboxes. By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue. Download the Guide.        TOTAL RETAIL TALKS How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest’s Rapid Rewards loyalty program, how the program differentiates from other airlines’ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline’s…      TODAY'S NEWS Target Expands Curbside Pickup Service Nationwide by Joe Keenan Target’s same-day curbside pickup service, Drive Up, has now reached all 50 U.S. states, the retailer announced last week. The service allows consumers to shop online then pull up to designated spaces at their local store to have their order delivered to their car by Target staff. Drive Up has rolled out to Target stores at…   Retail Strategies for Optimizing the Path to Purchase in the Connected World by Mike Deittrick and Elisabeth Bradley With Amazon.com recording its strongest Prime Day ever in 2019, the now two-day annual midsummer event is a serious rival to Black Friday and Cyber Monday. Amid major disruption and rampant uncertainty about the future of the in-store buying experience, a new survey of 1,500 U.S. consumers uncovers fresh insights into how retailers can optimize the path to…   How to Scale Sales Tax Compliance This interactive webinar will feature expert speakers who will address topics such as, why sales tax compliance is critical to keeping customers happy; the biggest tax compliance mistakes and how to avoid them; solutions that can help retailers comply with sales tax laws across all states; and much more.         SUBSCRIBE ADVERTISING INFO Copyright © NAPCO Media All Rights Reserved